BJ entered into the world of business enterprise as a teenager, importing classic cars and Harley Davidsons from Los Angeles to London. When the market collapsed, undaunted he turned his attention to launching DEATH Cigarettes – heralded as “The Honest Smoke”. It was a venture that ultimately found him facing a battle in the European Court of Justice.

With a reputation for challenging the conventional, BJ is now one of the UK’s leading entrepreneurs. Following a three year period establishing an Integrated Brand Marketing agency, during which time he gained vast experience in business and brand building. Among his clients; Volkswagen, B&O and Nokia. He later sold the agency to create and run the Georgina Goodman brand of shoes and accessories alongside his wife. The project was later taken on board by venture capitalists with BJ subsequently focussing on helping to grow Turkey’s export market, advising British consumer brands and keynote speaking.

A visiting Professor at Brighton University he also sits on the council of Business Superbrands.

In his presentations, BJ’s message is clear! Brand is a promise and not just a logo. He makes comparisons between customer loyalty and long term relationships, emphasises the importance of branding, reputation, creative thinking and overcoming adversity, while highlighting his points with engaging examples.