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Wayne Hemingway
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Wayne Hemingway is an award-winning designer and expert in creativity and sustainability. The founder of Red or Dead, Wayne has also worked with local authorities on re-housing projects and has designed everything from houses to garden sheds and furniture.


Designer, entrepreneur and broadcaster Wayne Hemingway is dedicated to encouraging good design and bringing it to the people. Alongside his wife Geraldine, he co-founded the Red or Dead label and shop developing it from a Camden market stall into a global leader in award-winning innovative, understated fashion. 

The couple went on to sell the business and establish Hemingway Design with a commitment to making design popular, affordable and responsible. To that end, one of the company’s first major projects was Staiths South Bank housing regeneration development, a ground-breaking plan that placed the residents and sustainability at its heart. Hemingway Design has since completed housing plans for Kings Lynn, Aylesbury and Maidenhead. As a result, Wayne is now heralded as a forceful and highly respected voice in sustainable and socially responsible design and design education. In fact, Wayne and his team have designed everything from houses to garden sheds, furniture for G Plan and John Lewis, wallpaper for Graham and Brown, uniforms for McDonalds and London Underground and a host of other schemes for clients including; Sony, Coca Cola, Sainsburys, Sky TV and Nissan.

In addition, Wayne launched Starter for Ten helping creative start-ups in Gateshead, the Kioskiosk pop-up retail project and a design education resource highlighting outstanding design from history with The Land of Lost Content. His Vintage brand is responsible for numerous events and festivals around the country and he has also written two books on popular design.

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